Advertising. The Technique of Advertising Production. Second Edition, by Thomas Blaine Stanley. Untitled (Friends of Photography) and logo (the "S-curve" or

and logo (the "S-curve" or "Z-pattern")

During this period

and Carl Mydans

a Russian-born photographer who used his lens as a tool for social reform and cross-cultural understanding in mid-20th-century America

is the first comprehensive publication of a massive

Advertising. The Technique of Advertising Production. Second Edition, by Thomas Blaine Stanley. Untitled (Friends of Photography) and logo (the "S-curve" orPrentice Hall, 1954. Includes detailed instructions re photoengraving, lithography, gravure, layouts, color separations, etc. Ex library, edge worn, good, 216 pages. Summary: The Technique of Advertising Production (Second Edition, 1954), by Thomas Blaine Stanley, is a comprehensive mid century manual that serves as a bridge between the "golden age" of print advertising and the burgeoning era of modern mass media. Published by Prentice Hall, it was